Written Power

The Ol’ Bard, Will Shakespeare once said, “The pen is mightier than the sword!”

Although we are in the digital age, people still read albeit on a cursory level. They notice misspellings and poor usage even if it isn’t on a conscious level. That is where good ideas go to die when they are lost in bloated language and hyperbole.

When you want to emphasize a point, avoid the use of -ing. It dilutes the verb and weakens the point. Use the infinitive (to + verb) or the verb itself—Park instead of parking the car. Of course there are times it is fine but not when you want to drive home an important idea.

Another idea is to compensate for short attention spans. I call it looping. Make an example for yourself to embed the thought. Here’s an example:

Sandy works from home. She has to adapt her attention to the many distractions in her new work space. The distractions include family interruptions, multiple expectations like being a teacher and cleaning around her.

Now, find and circle the subject: Sandy

Point: Works from home.

Detail of the point: distractions

Why is this important?

It is important to have clarity in your writing. You know what the antecedent is. Consider this exercise when you compose your ads or articles for maximum impact.

For more fun facts and information, reach Michelle at coachcubasIPE@ipeaz.

Employee Engagement—It’s More Than A Buzz Word

Employee engagement is necessary for the success of any organization. Challenges and solutions vary among businesses because no two organizations are the same. Due to the impact of Covid-19, one thing that all organizations have found to be necessary in the engagement of their employees is the need to level up their communication.

Communication is critical and when done correctly, consistently, and often, it has the ability to enhance employee engagement. It provides opportunity to know and understand your employees better – their strengths, individual motivators, communication styles, etc. Leaders and managers can then build from that knowledge to accomplish the mission and goals of the organization more effectively and efficiently.

To read more, please use this link:


Reprinted with permission from Susan Swafford.

Veteran Susan Wofford

4 Key Elements to Hire Right

Are you interested in increasing your hiring success? Would you like to decrease turnover? Matching the right person to the position is the solution to both these desires.

Often, managers focus on the skills needed for the position they are hiring for. They make a complete list, create an ad, and interview more people than they desire. Kimberly, a manager for a call center, said she interviews, on the average, 36 people for a customer service representative position. When asked to comment on the life-cycle of an employee in this company, she shared that “some make it through the training process and work on the phones for a year or two. Several don’t stay long enough to get a return on the time and training we invested in them.” She elaborated on a recent situation where she interviewed an individual and was very confident that this individual’s skills would be a great asset to the team. She sent him off to the next interviewer and again, the potential candidate passed the second stage of the interview process. Both interviewers were very satisfied with the discussion and resume of this candidate. James was a sure fit for the position, or so Kimberly thought.

Veteran Susan Wofford

For more please use this link: https://www.linkedin.com/pulse/4-key-elements-hire-right-susan-d-swafford/

Reprinted with permission from Susan Swafford, Creating Fully-engaged Teams for your Organization| Building Stronger, More Connected Teams

Writing Tip from Coach Cubas

Language has power. When you can maximize the impact of your words, people will listen and read more. You will develop credibility.

Unfortunately, social media and the American inclination to abbreviate words can be an impedance to effective communication.

Here is a short remedy to power up your words—minimize the use of -ing words. They dilute your meaning. For example, go to the full verb for strength like “teach” v. “teaching.” Make a list of the words you used recently in a letter or article. See if you can improve on the work.

Be careful with words like “use” and “using”. People inflate the word and use utilize instead. I call such use as bloated language. People think it makes them sound smarter using “big words!”

Reprinted with permission by Michelle Cubas, CPCC, ACC, Positive Potentials LLC