Writing Tip from Coach Cubas

Language has power. When you can maximize the impact of your words, people will listen and read more. You will develop credibility.

Unfortunately, social media and the American inclination to abbreviate words can be an impedance to effective communication.

Here is a short remedy to power up your words—minimize the use of -ing words. They dilute your meaning. For example, go to the full verb for strength like “teach” v. “teaching.” Make a list of the words you used recently in a letter or article. See if you can improve on the work.

Be careful with words like “use” and “using”. People inflate the word and use utilize instead. I call such use as bloated language. People think it makes them sound smarter using “big words!”

Reprinted with permission by Michelle Cubas, CPCC, ACC, Positive Potentials LLC

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